In the face of these daunting hardships, the people of Bacolod rallied together to find a way to rekindle the spirit of joy, unity, and resilience within their community. In 1980, an extraordinary collaboration unfolded, bringing together local artists, forward-thinking government officials, and community leaders who shared a common vision: to organize a festival that would not only uplift the spirits of the people but also serve as a vibrant showcase of the city's rich cultural heritage.

Originally conceived as a one-time event, the MassKara Festival was revolutionary in its incorporation of masks as a central theme. These masks symbolized the city's determination to smile and find happiness even in the midst of adversity. The festival's name, "MassKara," cleverly combines two words: "mass," signifying a multitude or many, and "kara," meaning face. This title was chosen to directly represent the countless smiling faces brought to life through the masks, which became an iconic symbol of the celebration.

On May 1, 1980, the inaugural MassKara Festival burst into life, intentionally coinciding with Bacolod City's Charter Day anniversary. The event proved to be an instant sensation, drawing thousands of Bacolodnons and visitors from across the country. The festival was a visual and auditory spectacle, characterized by an explosion of colors as participants donned vibrant masks, elaborate costumes, and engaged in lively street dances. The entire city came alive with an atmosphere of pure joy, celebration, and unity.

Throughout the festival's history, several hallmark events and activities have become integral to the MassKara experience. These include elaborate mask-making competitions where local artists showcase their creativity in crafting intricate and stunning masks. Traditional street dance competitions featuring groups of performers in colorful costumes and masks have become a highlight, with participants dancing to the infectious rhythms of Latin music.

Food festivals offering a delectable array of local delicacies, from sugarcane-based treats to savory dishes, have become a staple during MassKara. The MassKara Village, a hub of art and culture, allows visitors to explore the city's heritage through exhibitions, craft displays, and cultural performances.

A significant aspect of the festival is the annual MassKara Queen pageant, where talented and poised young women from Bacolod compete for the title. This pageant not only showcases the beauty of the contestants but also highlights their intelligence and commitment to community service.

The MassKara Electric MassKara, a dazzling nighttime parade featuring colorful floats adorned with thousands of lights, has become a recent addition, adding a captivating spectacle to the festival's repertoire.

As the years passed, the MassKara Festival continued to evolve and grow in scale, earning a reputation as one of the Philippines' most iconic and beloved festivals. It became an annual tradition, captivating the hearts of both locals and tourists alike. More than a mere celebration, the MassKara Festival is a poignant reminder of Bacolod City's enduring spirit, its ability to find happiness amidst adversity, and its dedication to preserving and showcasing its rich cultural heritage.

The MassKara Festival stands as a testament to the power of art, creativity, and community in overcoming life's challenges and celebrating the indomitable human spirit. It remains a living testament to Bacolod's resilience, innovation, and unwavering commitment to spreading smiles in the face of adversity, while offering a unique blend of artistic expression, cultural heritage, and festive celebrations for all to enjoy.